- READY TO RULE’ is a five-part television series that gives a peek inside the best Forward Thinking minds of India as they draw inspiration from the Jaguar XE to craft bespoke creations that truly excite the senses.
- Each part of ‘READY TO RULE’ will feature two ‘Forward Thinkers’, a creator and a doer, who will partner with each other to make XE Signature Creations.
- Leading names from the field of Food, Music, Fashion, Design and Photography were meticulously selected as ‘Forward Thinkers’ in their respective fields.
- Jaguar has created the ‘READY TO RULE’ series in association with the Times Network.
- The series will go on-air on TIMES NOW, India’s leading daily news channel and ET NOW, India’s premium business broadcast channel, from June 25th, 2016.
15th June, 2016, Mumbai: To mark the launch of the new Model Year 2017 Jaguar XE, Jaguar Land Rover India, today announced the introduction of a five part television series called ‘READY TO RULE’.
Jaguar XE is a premium sports saloon that truly embodies the spirit of ‘Forward Thinking’ – bold, unconventional, authentic, innovative, agile and the pursuit of excellence. And then there are people who with this same spirit of ‘Forward Thinking’ are able to achieve the extra-ordinary. ‘READY TO RULE’ intends to celebrate ten such ‘Forward Thinkers’ and their unique stories by bringing them together, two in each part of the series, from five different industries. Here, they will draw inspiration from the unique blend of dramatic design, intuitive performance and British luxury of the recently launched Jaguar XE and craft bespoke creations.
They will also provide interesting insights into what ‘Forward Thinking’ individually means to them and how they create manifestations of this thinking in their respective areas of work.
An eclectic group of ‘Forward Thinkers’ from five different industries are participating in the ‘READY TO RULE’ series. These include:
a. For Food, Ranveer Brar, an experimental world renowned chef and Riyaaz Amlani, a customer focussed and leading restauranteur.
b. For Music, Ram Sampath, an innovative music composer and Abhinay Deo, a fearless film maker.
c. For Fashion, Pernia Qureshi, an unconventional fashion entrepreneur and Narendra Kumar Ahmed, one of India's leading fashion designer.
d. For Design, Arzan Khambatta, a perfectionist sculptor and Vivek Prabhakar, founder of the design led lifestyle brand called Chumbak.
e. For Photography, Colston Julian, a leading photographer and Ujjwala Raut, a bold and one of India’s most successful super-models.
Rohit Suri, President, Jaguar Land Rover India Ltd (JLRIL), said:
“Forward Thinking is an extremely strong and courageous attitude that has the potential to redefine conventions and break preset barriers. Through ‘READY TO RULE’’ we not only intend to demonstrate this attitude but also hope to inspire millions of young people in India wanting to make a difference. It’s an honor to showcase beliefs and work of leading Forward Thinkers of India along with designing a one-of-its kind challenge for them in crafting a Jaguar XE inspired signature creation. I am certain that the ‘READY TO RULE’ series will be extremely engaging and fun to watch for our customers and brand enthusiasts alike.”
Ashit Kukian, President, Revenue, Times Network said, “We are proud to have partnered with Jaguar Land Rover India on a first-of-its-kind series that brings leading names from different industries together to create something extraordinary by drawing inspiration from the new Jaguar XE. The ‘READY TO RULE’ series is sure to inspire viewers across India through content that delves into creative discussions with illustrious minds on the spirit of Forward Thinking. As India’s most influential television network with the biggest English and Business news channels, we are pleased that our channels TIMES NOW, India’s leading daily news channel & ET NOW, India’s foremost business news channel, will provide it the right communication platform it deserves.” The ‘READY TO RULE’ Series will go on air on TIMES NOW and ET NOW from June 25th 2016.
Jaguar Product Portfolio in India:
The Jaguar range in India includes F–TYPE (starting at INR 125 Lacs in CBU form), locally manufactured XF (starting at INR 47.7 Lacs), locally manufactured XJ (starting at INR 99.99 Lacs) and locally manufactured XE (starting at INR 39.90 Lacs). All prices mentioned are ex – Mumbai, Pre Octroi.
Jaguar Retailer Network in India:
Jaguar vehicles are available in India through 23 authorised outlets in Ahmedabad, Aurangabad, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kolkata, Kochi, Karnal, Lucknow, Ludhiana, Mangalore, Mumbai, Nagpur, Pune and Raipur.
About Times Network:
Times Network, is part of India’s largest media conglomerate, The Times Group. It houses upscale brands including TIMES NOW – India’s No. 1 English News channel , ET NOW – India’s No. 1 Stocks and Business News channel, MOVIES NOW – India’s leading English Movies channel, MN+ – The Gold class of Hollywood, Romedy NOW – a unique destination for Love, Life and Laughter and ZOOM – India’s No. 1 Bollywood channel. The nation’s No.1 action oriented network delivers differentiated content under one umbrella that delivers value to the audience. It informs, evokes action from the people, entertains and engages over 100 million urban affluent viewers in India. The network is also available in over 82 countries across the globe.
Ms. Ghazal Javed
Jaguar Land Rover India
Phone: +91 9920604494
Ms. Saroja Shankaran